In recent years, the proportion of counterfeit goods in the Russian e-commerce market has been increasing. According to statistics, in the past year, the proportion of counterfeit goods in the market has increased from 25% to 30%. Among them, children's products are the "hardest hit area" among fakes. The Ministry of Industry and Trade of the Russian Federation issued a document stating that labeling trials on certain types of children’s products will be carried out in Russia from December 1, 2023 to December 1, 2024. At present, all major e-commerce platforms in Russia are actively responding to this policy. For example, Ozon prohibits the sale of fakes and counterfeit products. It also uses network tools to analyze and track customer comments and examine whether consumers have complained about the products; Yandex has adjusted In order to detect counterfeit products, the process also supports the processing of tagged goods.