According to data from the National Retail Federation (NRF), Halloween sales will skyrocket again in 2023. According to the annual survey conducted by Prosper Insights & Analytics, total Halloween spending in 2023 is expected to reach a record $12.2 billion, surpassing the sales record of $10.6 billion set in 2022. The survey results found that the number of people participating in Halloween-related activities will hit a record high in 2023 (73%), which is higher than the 69% in 2022. In 2023, 32% of people are expected to do online Halloween shopping. Consumer spending on apparel will see significant growth, with total apparel spending expected to reach a record $4.1 billion, up from $3.6 billion in 2022.